Angelika Urich
Founder
Visionary founder advancing safer transportation and women’s empowerment.
Meet the team
People driving WomenFirst forward.
Meet the people building safer, more thoughtful transportation for women and the communities we serve.
WomenFirst leadership
Purpose, expertise and human care.
Our team brings together leadership, operations, technology, compliance and analysis to create a safer, more dependable mobility experience.
Team profile
Angelika Urich
Founder
Angelika Urich has over 15 years of experience in social entrepreneurship and advocacy for women’s safety and empowerment. Her mission to create safe, reliable transportation for women grew into WomenFirst.
She combines strategic vision with operational experience to expand the company’s impact while fostering a culture of safety, inclusion and innovation.
Arthur Urich
Chief Executive Officer
Executive leader guiding strategy, innovation and responsible market expansion.
Team profile
Arthur Urich
Chief Executive Officer
Arthur Urich is a Stanford graduate and seasoned executive with experience in business strategy, operational scaling and market innovation across technology, ride-hailing and customer experience.
As CEO and Director, he leads WomenFirst with a focus on innovation, operational excellence, sustainable growth and turning the company’s mission into measurable impact.
Kashif Qureshi
Manager Operations
Operations leader strengthening service delivery, coordination and customer care.
Team profile
Kashif Qureshi
Manager Operations
Kashif Qureshi is a Punjab University alumnus with over 20 years of professional experience across operations management, supply chain, contact centres, eCommerce, BPO, customer experience and administration.
At WomenFirst, he supports daily ride operations, booking flow, cross-department communication, driver coordination, escalation handling, reporting and service quality.
Najeeb Malik
Manager Technology
Technology leader building intelligent systems behind WomenFirst’s growth.
Team profile
Najeeb Malik
Manager Technology
A Harvard University–qualified leader and 6-time LinkedIn Top Voice with more than 24 years of global experience, Najeeb Malik works across AI, Data Science, Cybersecurity, BPO and ride-hailing.
He drives WomenFirst’s technology evolution through back-office automation, fleet telemetry, compliance systems, workforce scheduling and data-led service optimization.
Marina Urich
Manager Legal & Compliance
Compliance professional supporting licensing, documentation and regulatory readiness.
Team profile
Marina Urich
Manager Legal & Compliance
Marina Urich brings a strong understanding of ride-hailing regulations, driver documentation, licensing processes and regulatory coordination.
She reviews driver documents, supports approval submissions, manages TNC licensing and renewals, and helps WomenFirst remain aligned with applicable municipal and provincial requirements.
Tricia Roberts
Analyst
Business analyst turning operational and market data into clear decisions.
Team profile
Tricia Roberts
Analyst
Tricia Roberts is a Business Analytics graduate with over six years of experience in data analysis, strategic planning and market research across transportation, technology and consumer services.
She supports market intelligence, operational performance, KPI analysis and decision-making by translating complex data into clear reports and practical recommendations.
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