People driving WomenFirst forward.

Angelika Urich, the visionary Founder of WomenFirst, Inc., has over 15 years of experience in social entrepreneurship and advocacy for women’s safety and empowerment. Her journey began with a mission to create safe and reliable transportation solutions for women, which evolved into a thriving business redefining the ride-hailing industry.

As the driving force behind WomenFirst, Angelika combines strategic vision and operational expertise to expand the company's impact while fostering a culture of safety and inclusivity. Her leadership and commitment to innovation have established WomenFirst as a trusted name in women-centric transportation, inspiring progress and creating lasting change.

Arthur Urich, CEO and Director of WomenFirst, Inc., is a Stanford graduate and seasoned executive with years of experience in business strategy, operational scaling, and market innovation.

He has successfully driven growth and profitability across multiple industries, with expertise in technology, ride-hailing, and customer experience management.

As CEO, Arthur leads WomenFirst with a focus on innovation, operational excellence, and market expansion. His ability to align strategy with execution ensures the company’s competitive edge in the ride-hailing sector. Dedicated to delivering results, Arthur's leadership is pivotal in driving WomenFirst’s vision and empowering women globally.

Kashif Qureshi is a Punjab University alumnus and experienced operations leader with over 20 years of professional experience across operations management, supply chain, contact centers, eCommerce, BPO, customer experience, and business administration. As Manager Operations at WomenFirst, Inc., he plays a key role in keeping the company’s daily ride operations structured, responsive, and service-focused.

Bringing a strong background in process discipline, team coordination, service delivery, vendor management, dashboards monitoring, and customer service, Kashif has helped WomenFirst strengthen its operational foundation. His work supports smoother booking flows, better dispatch coordination, improved driver communication, stronger shift coverage, and more reliable customer support across the business.

• Operations & Service Delivery: Supports WomenFirst’s daily operations by managing booking flow, cross-dept. communication, driver coordination, and escalation handling.
• Process Discipline & Performance Control: Helps improve SOPs, shift handovers, reporting routines, service quality monitoring, and operational accountability across the team.
• Customer Experience & Growth Support: Uses his background in customer service, contact centers, eCommerce, BPO, and business operations to help WomenFirst deliver a safer, more dependable, and scalable ride-hailing experience.

A Harvard University–qualified leader and 6-time LinkedIn Top Voice with over 24 years of global experience in diversified fields including Artificial Intelligence, Data Science, Cybersecurity, BPO, and ride-hailing, Najeeb drives the technological evolution of WomenFirst, Inc. Pairing deep operational mastery with technical execution, he has been instrumental in scaling the company’s infrastructure:

• Core Platform & Workflow Automation: Built and deployed the company’s proprietary back-office ecosystem-automating driver lead acquisition, booking verification, enterprise billing, and day-to-day task management from the ground up.

• Fleet Telemetry & Compliance Systems: Engineered real-time tracking solutions to monitor active driver hours, mileage telemetry, and document compliance, seamlessly integrating them with automated workforce scheduling.

• Service & Operations Optimization: Restructured customer service into a structured, scalable rideshare model by deploying intelligent IVR call workflows and utilizing data-driven KPI tracking to resolve bottlenecks and elevate service quality.

Marina Urich is an experienced compliance professional with a strong understanding of ride-hailing regulations, driver documentation requirements, licensing processes, and regulatory coordination. As Manager Legal & Compliance at WomenFirst, Inc., she helps ensure the company remains aligned with applicable municipal and provincial laws, rules, and transportation requirements.

She works closely with the Driver Acquisition team to review driver documents, verify compliance requirements, coordinate submissions with relevant authorities, and support drivers throughout the approval process. She also manages TNC licensing and renewal requirements, helping WomenFirst maintain the documentation and regulatory readiness needed to operate responsibly.

Regulatory Compliance: Monitors municipal and provincial requirements and helps ensure company operations remain aligned with applicable ride-hailing laws, regulations, and licensing standards.

Driver Documentation & Approvals: Reviews driver documents, identifies missing or incomplete requirements, and coordinates submissions with the appropriate authorities for approval.

Licensing & Department Coordination: Manages TNC licence renewals and maintains regular communication with the Driver Acquisition team to support timely onboarding, documentation, and compliance.

A Business Analytics graduate with over 6 years of experience in data analysis, strategic planning, and market research, Tricia Roberts supports the data-driven growth of WomenFirst, Inc. Having worked across the transportation, technology, and consumer services sectors, she combines analytical expertise with strong business insight to turn complex information into practical strategies:

• Market Intelligence & Strategic Analysis: Analyzes industry developments, customer behaviour, competitive activity, and emerging market opportunities to help WomenFirst strengthen its position within the women-focused ride-hailing sector.
• Operational Performance & Optimization: Evaluates operational data and key performance indicators to identify trends, uncover inefficiencies, and support improvements across service delivery, resource planning, and day-to-day operations.
• Data-Driven Decision Support: Transforms raw data into clear reports, actionable insights, and strategic recommendations, enabling leadership to make informed decisions that improve performance, enhance customer experience, and support sustainable growth.