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About WomenFirst, Inc.

Women-focused ride-hailing, backed by technology we build ourselves.

WomenFirst was founded in 2023 in Grande Prairie, Alberta, with a focused purpose: create a transportation experience built around women, children and families — with safety, respect and real human support at the centre.

What began as a local women-focused transportation service has grown into a broader Canadian ride-hailing company. Today, WomenFirst brings together ride-hailing, scheduled and business transportation, rider and driver support, and city-by-city operations with an in-house Technology Wing. Our own team develops and manages the apps, software, automation, cybersecurity and digital systems that support the service as WomenFirst grows across Canadian communities.

2023Founded in Grande Prairie
Ride-hailingWomen, children & families
In-house techApps, AI, automation & security
CanadaGrowing city by city
Women collaborating behind WomenFirst ride-hailing and technology services
One company. Two clear paths.Ride-hailing for people. Technologies for businesses.

Our story

It started with a dream.

One night in Grande Prairie, Angelika dreamed of streets filled with purple cars — but the cars were not what stayed with her.

She saw women helping women: mothers and children travelling with care, elderly women getting safely to appointments, and drivers treating every rider with kindness and respect.

When she woke up, she could not stop thinking about one question: what if transportation could feel more personal, supportive and built around the needs of women and families?

That question became WomenFirst.

Turning the idea into reality meant research, licensing, approvals and setbacks. Angelika was also raising her family and pregnant with her fifth child — but she kept going. When WomenFirst began serving riders in Grande Prairie, she was personally behind the wheel and continued driving until just one week before giving birth.

The riders she met made the purpose even clearer. Women shared their stories, offered hugs and prayers, and told her how much a service like WomenFirst mattered to the community.

Today, WomenFirst is growing beyond those first rides, supported by women drivers and a team that still carries the same purpose: helping women, children and families travel with greater confidence, care and human support.

Angelika UrichFounder, WomenFirst
WomenFirst ride-hailing scene with a mother, child and woman driver
01

The dream

A vision of purple cars, women helping women and transportation built around care.

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Woman driver welcoming a mother and child in Grande Prairie
02

The first rides

Angelika personally drove women and children in Grande Prairie while building the service from the ground up.

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Women working together as a growing team
03

The mission grows

What began as one idea now continues through a growing team, more drivers and more communities.

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Our journey

Purpose in every milestone.

Explore the road WomenFirst has travelled so far—and the thoughtful growth still ahead.

01 · 2023 · THE BEGINNING

WomenFirst launches

WomenFirst begins with a mission to create a safer, more thoughtful transportation option for women and families.

What we stand for

Simple values. Clear purpose.

01

Women-focused by design

Our ride-hailing service is built around the everyday needs of women, children and families.

02

Local before large

We grow one city at a time so drivers, riders and support can work together properly.

03

Real people behind the app

Technology makes booking easier, but human support remains part of the WomenFirst experience.

One company, two clear paths

Ride-hailing for people. Technology for businesses.

The main WomenFirst website is for riders, drivers and families. WomenFirst Technologies has its own dedicated area for software, cybersecurity, digital marketing and AI services.

WomenFirst keeps both experiences connected without making either one confusing.