
The dream
A vision of purple cars, women helping women and transportation built around care.
Open chapter →About WomenFirst, Inc.
WomenFirst was founded in 2023 in Grande Prairie, Alberta, with a focused purpose: create a transportation experience built around women, children and families — with safety, respect and real human support at the centre.
What began as a local women-focused transportation service has grown into a broader Canadian ride-hailing company. Today, WomenFirst brings together ride-hailing, scheduled and business transportation, rider and driver support, and city-by-city operations with an in-house Technology Wing. Our own team develops and manages the apps, software, automation, cybersecurity and digital systems that support the service as WomenFirst grows across Canadian communities.
Our story
By Angelika Urich, Founder of WomenFirst
One night in Grande Prairie, Angelika dreamed of streets filled with purple cars — but the cars were not what stayed with her.
She saw women helping women: mothers and children travelling with care, elderly women getting safely to appointments, and drivers treating every rider with kindness and respect.
When she woke up, she could not stop thinking about one question: what if transportation could feel more personal, supportive and built around the needs of women and families?
That question became WomenFirst.
Turning the idea into reality meant research, licensing, approvals and setbacks. Angelika was also raising her family and pregnant with her fifth child — but she kept going. When WomenFirst began serving riders in Grande Prairie, she was personally behind the wheel and continued driving until just one week before giving birth.
The riders she met made the purpose even clearer. Women shared their stories, offered hugs and prayers, and told her how much a service like WomenFirst mattered to the community.
Today, WomenFirst is growing beyond those first rides, supported by women drivers and a team that still carries the same purpose: helping women, children and families travel with greater confidence, care and human support.

A vision of purple cars, women helping women and transportation built around care.
Open chapter →
Angelika personally drove women and children in Grande Prairie while building the service from the ground up.
Open chapter →
What began as one idea now continues through a growing team, more drivers and more communities.
Open chapter →Founder's story
A personal story about faith, family, determination and the women who turned an idea into a purpose.
The dream
Every great journey begins somewhere. Mine began with a dream.
One night, I dreamed that I was driving through the streets of Grande Prairie, Alberta, surrounded by beautiful purple cars. But the colour was not what stayed with me. I saw what those vehicles represented: women helping women, elderly ladies being safely taken to hospital appointments, mothers and children being cared for, and people looking out for one another.
In that dream I felt strong, empowered, happy and full of purpose. When I woke up, I could not stop thinking about it. I told my husband what I had seen. At first he laughed a little, but the more I explained the feeling behind the dream, the more he understood the bigger picture.
“Wow, that's actually an amazing idea. Maybe we should look into it.”
That conversation was the moment the dream became an idea we could actually build. And just like that, WomenFirst began.
Turning it into reality
There were countless hours of research, applications, licensing requirements, certifications and approvals. We met obstacles, setbacks and moments when it felt as though we had reached a dead end. There were days when I genuinely wondered how we would ever get everything done.
But I never stopped believing there was a reason this idea had been placed in my heart. My faith gave me the courage to keep moving when the road ahead looked impossible. At the same time, I was raising my family and pregnant with my fifth child, so building WomenFirst was happening alongside the very real demands of motherhood and everyday life.
I began the journey with my sister-in-law, and together we kept taking the next step. Not every step was big, but each one moved the dream closer to becoming something real.
The first rides
When we approached the City of Grande Prairie, the encouragement we received gave me even more determination. People told us that the community needed a service like WomenFirst. But the meaning of those words became much more personal once I finally got behind the wheel myself.
I was pregnant with my fifth baby when I began driving women and children around Grande Prairie — and I was still picking up customers just one week before giving birth. That is how deeply I believed in what we were building.
The most powerful part was not watching the business grow. It was meeting the women. Some shared stories that brought them to tears. Others hugged me, held my hands or prayed with me. Again and again I heard words that I still carry with me today.
Those moments reminded me that WomenFirst was never simply about moving someone from one destination to another. It was about helping people feel safe, respected, cared for and valued — giving mothers peace of mind, supporting elderly women and creating a service where women and children could travel with confidence.
The mission grows
What started with a dream, my sister-in-law and a determination to make a difference has grown into something more beautiful than I imagined. Today, WomenFirst has a growing team of dedicated drivers and people who share the same passion for helping others.
Every time I see our drivers on the road, I think back to those purple cars in my dream. What once existed only in my imagination is becoming real — one rider, one family and one community at a time.
I am proud of how far we have come, but I am even more excited about where we are going. My dream is to keep growing WomenFirst, reaching more communities, helping more families and making safe, reliable transportation available to more women and children.
From the bottom of my heart
To the women who trusted us from the beginning, the mothers who placed their children in our care, the families who continue to support us, and every person who believed this could become something meaningful — thank you.
To our drivers and team members who carry the mission forward every day, and to the Grande Prairie community that welcomed and encouraged us, thank you for reminding me that what we do truly matters.
I believe that sometimes God gives us a dream because He knows we have the strength to turn it into something meaningful. I am forever grateful that I listened to mine. WomenFirst was built on faith, determination, love and the belief that everyone deserves to feel safe.
And this is only the beginning.
With love and gratitude,
Angelika Urich
Founder, WomenFirst
What the dream became
A service built on care.
Our journey
Explore the road WomenFirst has travelled so far—and the thoughtful growth still ahead.
WomenFirst begins with a mission to create a safer, more thoughtful transportation option for women and families.
More women drivers join and help shape how WomenFirst serves local communities.
The service becomes a connected app-led experience for riders, drivers and operations.
WomenFirst continues growing its ride-hailing service across Canadian cities while keeping safety, support and people at the centre.
What we stand for
Our ride-hailing service is built around the everyday needs of women, children and families.
We grow one city at a time so drivers, riders and support can work together properly.
Technology makes booking easier, but human support remains part of the WomenFirst experience.
One company, two clear paths
The main WomenFirst website is for riders, drivers and families. WomenFirst Technologies has its own dedicated area for software, cybersecurity, digital marketing and AI services.